Red Dot Award for Die Kohle-Manufaktur
13/08/15Award-winning: Premium BBQ Briquettes Packaging Design! Cologne / Essen, 13 August 2015. The results of the Red Dot Award: Communication Design 2015 have been announced. The international Red Dot jury has chosen the best of the year from a total of more than 7,400 entries submitted from 53 countries. Die Kohle-Manufaktur is among the winners in the “Packaging Design” category. The brand came onto the market in May 2015 with its Premium Smokeless BBQ Briquettes and Premium Fuel Paste.
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Die Kohle-Manufaktur’s premium packaging may immediately display the Red Dot Award. The packaging design was developed along with its overall brand image by the Cologne-based Counterpart Agency and implemented together with Die Kohle-Manufaktur, and is specifically aimed at a quality-conscious audience. The purity of the coal briquettes in their pressed form is bought across visually on the packaging, printed on high quality FSC paper. The golden insignia and the Premium BBQ Briquettes lettering accentuate the quality aspect of the product. Die Kohle-Manufaktur is treading new paths with the packaging design too: An important feature of the design is the unusual shopping bag packaging format for this product category in 2.5kg and 5kg bags. And yet another highlight is the user-friendly pull-tab that allows consumers to pour out the briquettes in a neat and tidy way. This compact packaging design is completed by bold product characteristics: up to 4.5 hours burning time + smokeless. “Our design represents what is in the package: Premium quality in its purest form,” says Caroline Schäfer, Head of Marketing at Die Kohle-Manufaktur. “The Red Dot Award is proof that we have achieved this in a creative way.”
Information about the Red Dot Award
This award has been an internationally recognized quality seal for product design since 1954. Never before have so many ideas – 7,451 within the 17 categories – been submitted for the Red Dot Award as we have seen this year. The expert jury was also correspondingly large – consisting of designers, design professors and journalists – chosen to reward the most creative designs by designers, agencies and companies. “The fact that we have put ourselves up against the industry’s best makes us especially proud,” Schäfer commented on receiving the winning notification. The official award ceremony took place in Berlin on 6 November.